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Erica Scharrer
- scharrer@comm.umass.edu
- Telephone
- (413) 545-4765
- Personal website
- http://www.umass.edu/communication/faculty_staff/scharrer.shtml
- Interests
- Gender Diversity, Violent Content, Media Effects, Social interaction
- Role(s)
- Researcher
Current Institutional Affiliation(s)
-
Department of Communication
University of Massachusetts -- AmherstAmherst , MA, United States
Discipline(s)
- Communications
- Media / Production
Biography
Ph.D., Syracuse University, 1998
M.A., Syracuse University, 1995
B.A., State University of New York at Geneseo, 1992
Author or co-author of Television: What's on, Who's Watching, and What it Means; "Overcoming Traditional Boundaries: The Role of Political Activity in the Coverage of First Ladies"; "Men, Muscles, and Machismo: The Relationship between Exposure to Television Violence and Aggression in the Presence of Hypermasculinity"; "From Wise to Foolish: The Changing Portrayal of the Sitcom Father from the 1950s to the 1990s"; "Measuring Up To An Ideal? The Relationship between Television Exposure and Body Image." Current research focuses on media impact on gender role socialization, and the influence of media violence and hypermasculinity on antisocial behavior.